I’ve built websites on almost everything. Joomla. WordPress. Custom HTML. Even a brief, regrettable encounter with Wix. Each platform taught me something, but none of them felt like home.
Then I found Webflow. And for the first time, the tool matched the way I think...and feel.
The long road here
I started building websites in 2005. Back then, everything was manual — hand-coded HTML, inline CSS, tables for layout. It was messy, but it was honest. You understood exactly what was happening.
Then came the CMS era. Joomla first, then WordPress. And suddenly I was spending more time fighting templates and plugins than actually designing. Every project felt like a negotiation between what I wanted to create and what the platform would allow.
I got good at workarounds. But workarounds are just elegant ways of admitting the tool isn’t right.
What Webflow changed
Webflow gave me back control. Not just over layout, but over every detail — spacing, typography, animation, responsive behaviour. I could design and build in the same environment, see changes in real time, and deploy without touching a server.
But more than that, it matched how I think about design. I think visually. I think in systems. I think about how things relate to each other. Webflow lets me work that way instead of translating my ideas through code.
That doesn’t mean it’s easy. Webflow has a steep learning curve, and it’s not the right tool for everything. But for the kind of work I do — bespoke, detail-driven, client-facing websites — nothing else comes close.
Why I stayed
Tools come and go. I’ve seen platforms rise and fall. The reason I stayed with Webflow isn’t just the features — it’s the philosophy. Clean code. Professional output. A tool that treats web designers like professionals, not hobbyists.
And honestly... After years of fighting platforms, it’s a relief to work with one that fights alongside me.
The best tool is the one that disappears. The one that lets you focus on the work instead of the workaround. For me, that’s Webflow.